This morning I went to the Nordstrom Beauty Trend Show in Bellevue, WA. Or should I say the Under Eye Treatment Show?! Seriously, almost all the products that they talked about were anti-aging, and more specifically how to get rid of those droopy wrinkly under eyes that make you look OLD. I though we were supposed to be embracing aging gracefully now? I guess not.
Okay, on to the trends that they actually presented:
Rose quartz facial rollers, SpectraLite masks, eye cream that blocks the blue light from your iPhone... this trend is all about at-home treatments and tools that you can use to give your face a boost and combat pollution. They also presented hydrators which allegedly continue to work for 72+ hours and mascara that plumps your lashes by 400%. You know that saying, "if it's too good to be true"? I felt like they were hyping up these products too much and over-promising ("It's going to change your life") results. I personally prefer companies and products that promise what they are and nothing more. Sorry to be such a party pooper.
Nothing '80s about these products IMO. I was expecting to see bold colors, a red lip, a blue eyeshadow moment, but instead it was just more of the same: anti-aging creams and one mascara promising to do more than the one before it. Also, when did mascara become so sexual? At last year's Trend Show it was all about Monsieur Big giving you a good night (totally awkward for the male model having to smile through this as the presenter walked down the runway with him locking arms). This year it was "get ready to Climax" with your new "hard core creamy mascara." Like seriously, does that really sell it?!
This was probably the only new trend that I learned about at the show. Apparently liquid lipsticks are now out and it's all about hydration, hydration, hydration. Brands are now promising that you lipstick will last 6 hours instead of 24. Everything's about water, hydration, and you guessed it, anti-aging (but not saying "anti-aging" of course). Then Kate Sommerville came out and did an anti-wrinkle treatment on one of the audience members (Wrinkle Warrior, anyone? Yes, that's what it's called.) and everyone oohed and aahed before heading downstairs for more demonstrations, and of course shopping.
So I go to this show for a few reasons. #1. I want to try to learn about beauty trends so that I can share them with you. #2. It's about a 10-minute walk from my house. #3. Some parts can be slightly entertaining (if not full-on cringeworthy).
That being said, I overall don't find the show very useful. It's all about big beauty brands trying to push their top selling products under the guise of being a new trend (a.k.a. you need it!). What does Kiehl's Youth Dew Eye Treatment have to do with the '80s trend? And can you tell me what Jo Malone's cologne combining method has to do with kissed lips? You guessed it, absolutely nothing!
I guess the reason this irritates me is because I hate when companies treat their customers like we're stupid and going to listen to everything they say. When I walked by the Nars counter as I was leaving, the sales assistant told me I better buy the mascara because it's about to sell out. First of all, I won't buy Nars because they test on animals. Period. That's it. I care more about the ethics of a company than how popular a product is at the moment. I find a lot of that hype to be manufactured anyways.
"Trends" or just "things" I'm personally excited for this fall:
- Plums - Such a pretty shade for lips. I'm planning to experiment with a dark plum lip gloss that I got recently.
- Lips + tips - A.k.a. matching your lipstick to your nail polish. I first learned about this trend from Violet Grey and I think it's stunning especially in reds.
- Glass skin - I've read about this K-beauty trend and I'm intrigued. I don't know how to get it yet but I'm going to do some research and I'll keep you updated on my progress.
COMMENT: What beauty trends are you most excited for this fall? 🍁🍂