If you didn't already know, Velvet Report is a woman-owned business and all of the products that we carry come from women-owned businesses as well! Here's a little bit about each of the amazing women whose products we carry.
First up is our very first (non-subscription box), the Rose Vegan Beauty Set, which includes:
Coco Rose Lip Conditioner by Herbivore Botanicals
Herbivore was founded by Julia Wills and Alexander Kummerow, a wife and husband team who started by making natural soaps in their Seattle kitchen. What began as a hobby, grew into an Etsy shop, followed by global retail domination in the growing natural beauty space. What I love most about Julia's story is how she followed her passion. "Everyone I knew thought I'd lost my mind for at least the first year, but I was happy. I knew I'd found something I loved doing, so I just went with it."
Rose Tone by Kani Botanicals
Everyone I know who has tried the Rose Tone spray from Kani raves about it. Stephanie from Spokane, WA started the brand as a way to solve her own sensitive skin woes. She learned a lot along the way about holistic nutrition and cosmetic chemistry, and used this along with her Columbian heritage to create a brand that is truly special in every way.
Rosehip & Clay Mask by Formulary 55
I was surprised to find out when researching Formulary 55 that it also has roots in Washington State! Cordelia started to make bath and body products in her kitchen back in 1993 and later had her own retail store in the University District. Now located in Colorado, Cordelia runs the company with her husband Anthony but still stays true to the original tenants of making small batch hand-made skincare products.
Velvet Report's second box and first-ever makeup sold is called the Vegan Makeup Starter Kit because it gives you a start to going completely vegan, cruelty-free, and nontoxic with your makeup, including:
Eyeshadow Palette by Antonym Cosmetics
From Cannes to London to Miami, professional makeup artist Valerie Giraud went on quite a journey to before starting Antonym Cosmetics. Founded in 2010 on the belief that "your skin deserves clean ingredients", Antonym creates certified organic makeup products with sustainable packaging that are adored by celebrities and natural beauty lovers worldwide.
Lipstick by Axiology
Ericka Rodriguez started Axiology over her struggles to find cruelty-free, vegan, and natural makeup. And thank goodness she did! If you’ve tried an Axiology lipstick, you know they are truly special. Made from 10 organic ingredients, these lipsticks come in twenty-seven gorgeous shades and their packaging is made of recycled materials from Bali. As a longtime vegan and entrepreneur, Ericka is a huge inspiration for building a business that is eco-conscious and full of purpose.
Mascara by Lily Lolo
Mascara has to be the number one thing people ask me about when they are looking to go vegan and cruelty-free with their makeup. Thankfully, I have an easy answer for them - Lily Lolo. It's simply the best! Founded by Vikki Khan when she began mixing up mineral makeup at her home in England 10 years ago, Lily Lolo is a brand of mineral cosmetics that are as chic as they are chemical-free. I love that Vikki has a passion for empowering women through makeup by providing skin-healthy products to suit every complexion.
Lumiere: Luminous Complexion Fluid by Gressa
Another business based in Seattle, Gressa was founded by Svetlana out of her “desire to create something very special and worthy of a woman’s delicate skin.” And that’s exactly what she did! Svetlana used her scientific background and family tradition of herbalism to create ritual-inspired skincare items as well as cosmetics. What I love about Gressa products is that every item feels like something you haven’t seen before, from their serum foundations to the liquid blush in the Velvet Report Vegan Kit. Gressa is the ultimate in beauty meets pure ingredients.
And finally, a short note about Velvet Report and what it means to support women-owned businesses. I started Velvet Report in 2017 as a way to promote veganism and to show that you could buy vegan, cruelty-free, and nontoxic products without sacrificing style. What I didn't realize at the time was how many amazing women I would meet on this journey! While I'm excited and motivated by ALL people living out their dreams, I feel particularly empowered by all the women I have met along the way.
I recently attended a Seattle Girl Bosses event and I was impacted by how much love and support I felt from the other ladies in attendance. Several of them asked me how Velvet Report is going and how they can help spread the word. I want to support their businesses too. And yours! Let me know if there is ever anything I can do to help. I truly believe that by lifting each other up, we all rise.
PS: All photos in this post were taken at a recent Seattle Girl Bosses event by @genevievedenisephoto